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Furore After Beautyblender Unveiled Its New Foundations That Cater For Only White People

Beautyblender, the company known for its game-changing makeup sponges, is facing backlash from fans and influencers after releasing its first ever makeup product, the Bounce Liquid Whip Long-Wear Foundation.
On Wednesday, Beautyblender officially revealed its foundation through a series of Instagram posts.
Available in a range of 32 shades, the Bounce Liquid Whip Long-Wear Foundation is said to have a matte finish and last 24 hours. The foundation retails for $40, and will be sold exclusively in Sephora from July 24 online and in stores on August 10.


Immediately, people accused the brand of releasing a limited shade range in the comments.

"Look at that shade range.. another #racist #whitewashed brand," one person commented on a
Beautyblender post. "Guess y'all only know 7 WOC because those are the only shades we can use," wrote another. "Bounce back to the lab and create more shades for darker skin tones," someone else wrote. "How come there's two rows of the same shade? But revolutionary with that foundation tray, I'll give you that!"

Though some people said they're impressed with the range. "32 shades! A gorgeous finish, I can't wait to see these," one person wrote. "Can't wait for this to hit stores in Australia!" wrote another customer.

"I hope Beautyblender can learn from this — it's really all they can do at this point," Ashley told us. 

"We're reaching a point where brands shouldn't have to fix it; they should just know better. They're excluding an entire margin of people."

The YouTube vlogger just announced that she is collaborating with NYX on its Can't Stop Won't Stop foundation, which contains a 45-shade range.

"NYX has always been good, but they wanted to try even harder, so they brought me on," Ashley said. "It's upsetting and hurtful when brands don't do that because there are people that want to enjoy makeup but can't even get excited over a launch."

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